Look out, HTC! There's another new Droid in town - that is, another new smartphone running on the Google Android OS besides the highly-hyped HTC Droid Eris - and it's coming from LG. It's the LG EVE, the aptly titled debut of LG's promised line of Android smartphones to look forward to.

Interesting on the name: EVE. Recent advertisements for the Droid have already stigmatized it before even hitting the stands as a "masculine" smartphone. So here comes a more feminine alternative, rolled out the same day, and running on the same shiny new mobile operating system from the geniuses over at Google.

So while the HTC Droid is targeted at guys who are into their gadgets (big on music, video, games, and apps), the LG EVE is targeted at social media addicts, with a killer aggregator for the Twitter, Facebook and Bebo set. A prediction on that: both smartphones will be competing viciously for the YouTube set.

The LG is a touchscreen smartphone and a keyboard smartphone with a 3" touchscreen with stupendous 480 x 320 pixel resolution and a built-in accelerometer and it has a full slide-out QWERTY keyboard. Take your pick. The camera on the LG EVE, at 5 megapixels, could take over as the only digital camera you need too. And expandable up to 16 GB means you can hold plenty of photos - and home videos too! Yes, the EVE has video recording capabilities.

The price on the LG EVE makes for an interesting spread, as unlocked it costs around $400, but you can get it for about 70%, making it $49.95, with contract.