SmartPhones

Its full name is the Samsung Ultra Smart F700, and boy is it ever! Seeing its initial release in Asia in early 2008, the Samsung F700 is the next in Samsung's growing line of Ultra Music phones and Ultra Video phones. And this one is already being praised as the ubiquitous iPhone's newest top contender.

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The Samsung F700 is a quad-band GSM/EDGE cell phone with a 262,000-color 2.8" touch screen and a QWERTY keyboard that slides out. Similar to the iPhone, the LCD touch screen on the Samsung F700 occupies most of its face with a single, solitary button beneath it. Pressing this central hardware button calls up a menu grid of shortcuts to using the phone's key applications, including the web browser, dial pad, music player, messaging service, as well as the main menu.

Unlike the iPhone, however, the touch screen on the Samsung uses drag-and-drop but not multi-touch technology. This is also distinct from a hunt-and-peck interface, suggesting the Samsung F700 will not be a Windows Mobile device. A vast improvement over a non-tactile touch screen, however, the VibeTonz technology integrated into the Samsung F700 provides haptic feedback, indicating when an action is performed on the touch screen by giving users a slight vibration. An alternative means to trigger the same shortcut grid to appear is a flashing square that appears in the center of the screen during standby.

The slide-out keyboard has raised and wide-spaced keys, giving it excellent tactility, with letters backlit in white (symbols and numbers in blue) for easy usability in the dark. The casing of the Samsung F700 is rather graciously sparse, with just a few key buttons - a manual lock switch, volume bar, camera shutter, and power switch - along with two inputs - a 3.5mm A/V jack and charging port

One of the most prominent features of the Samsung F700 is its super high-speed networking, and is one of the very first cell phones to be compatible with cutting-edge 7.2 Mbps HSDPA networks. This means, according to Samsung, that a song file of 4 MB should take less than 4 ½ seconds to download. Even with the interference typical during high network traffic periods, this still makes the F700 a potential alternative internet connection for people saddled with a low-end landline connection. All that being said, however, the Samsung F700 does not have Wi-Fi.

The Samsung F700 also comes with a 5 megapixel camera. Compare that with most other leading-edge cell phones with cameras boasting only 2 megapixels. And unlike the LG Voyager from Verizon, the camera on the Samsung F700 has a built-in flash.

Samsung has consistently proven itself devoted to slimming down its phones while constantly improving upon the appearance and ease-of-use of its menus. Markedly lightweight and comfortable to hold with an Ultra Smart shortcuts menu, the Ultra Smart Samsung F700 is the current pinnacle of that stalwart effort. If anything can give the Apple iPhone a run for its money, it's the Samsung F700.