On September 22 a new 9-part digital drama called “Johnny X” makes its debut online. This promised fast-paced, high-adrenaline series of 2-3 minute long episodes follows the exploits of the title character as he tries to figure out his forgotten identity after he gets kidnapped by a gang. The catch? To solve this mystery his uses his new Sony Ericsson Xperia X1.
The climax of this innovative marketing campaign is not the climax of the online minseries’ plot, however, but the official launch of the Sony Ericsson Xperia X1, happening on September 30, though it will only be a limited initial release. While the UK, Sweden, and Germany will find the device filling their Vodafone and O2 shelves (though not yet at Orange), U.S. stores will unformately not be among those carrying the premiere issues of this long-awaited handset. (Latin America, Asia, and the rest of Europe are next, slated for the end of year, with no launch date yet announced for Russian, Chinese, and North Amerian markets.
The series will run for 3 weeks. As of Monday, September 22, Sony Ericsson will post a new episode every Monday, Wednesday, and Friday.
Post Your Review Here
You must be logged in to post a comment.