Demographics is big business in any industry and nowhere is that more apparent these days than in the smartphone market. The number of studies on what a person's choice of smartphone says about the person themselves is staggering.
A Verizon Wireless communications analyst released a report on what the type, style, preferred features, and common uses of smartphones says about the user, stating for example that a flip phone user likes being in control whereas a candy bar phone user likes to keep things simple.
Forbes, meanwhile, published a huge article on the personal significance of color choice in smartphones, noting that the most popular color for smartphones is blue, that red smartphones indicate outgoing, dramatic, and spontaneous personalities, whereas virtually nobody wants a yellow smartphone, though gold is another story altogether, suggesting a penchant for wealth, luxury, and prestige.
A story on MSNBC, meanwhile, looks at the correlation between brands of smartphone and personality types, noting for example that Blackberry users like staying in touch at all times, while Palm users enjoy multitasking, whereas iPhone users are avid multi-media hounds.
Pretty soon, it seems, a simple personality test will become the preferred method for shopping for one's next ideal smartphone. Ah progress!
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